LIVE telecast of Hornbill Festival

JIOGRAPHY

LIVE telecast of Hornbill Festival

JANUARY 24, 2022
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The festival of festivals Hornbill

The Hornbill Festival is a celebration held every year from 1 to 10 December, in Nagaland, Northeast India. The great Indian hornbill, a large and colourful bird is the symbol of valour in the folk culture of most Naga tribes. Its cry, which sounds like a roar, suggests strength and courage. For these reasons, the hornbill represents the Naga warrior tradition.

Hornbill Festival

The annual festival is a celebration of the rich cultural heritage of the state of Nagaland, its resourceful architecture, and its ethnic cuisine. The festival is a confluence of more than 30 tribes across Nagaland and surrounding states of the Northeast, thereby attracting a footfall of more than 4,000 tourists both, from India and abroad, with an overall average of 2 lakh visitors for 10 days.

But how many of us knew about the rich culture of this land, let alone witnessing it. Almost everyone outside of Nagaland will have very little knowledge about this vibrant tradition. Upholding pride in their cultural heritage and determined to showcase it to the world, the community came together and took recourse to technology.

Hornbill Festival digitalised on Jio Digital Platform

Reliance Jio stepped in as the ‘Digital Partner’ of the Hornbill Festival in 2016, and as part of the Jio Digital Movement, introduced the next generation ‘True 4G’ experience to the locals of Nagaland. Subsequently, in 2017, the festival was telecast live (deferred) on JioTV Events for all 10 days from the Naga Heritage Village. Owing to Team Jio’s undeterred efforts, the Hornbill Festival became the first ever festival from the northeast to be digitalised on Jio Digital Platform.

Gathering of people at Hornbill festival

Later in 2018, glimpses of the event were covered on Jio Social Media platforms garnering more than 2 million organic impressions and likes. In Dec 2021, the festival was held only for five days with users connecting to JioNet Services (Public Wi-Fi) which clocked high data traffic. Moreover, Jio's digital platforms received nearly 4 million impressions and views.

Since 2016, Jio has been working closely with the Nagaland government for the promotion of the cultural and ethnic fabric of the Hornbill Festival. Through multiple efforts and initiatives, Jio has enabled thousands of participants/tourists at the Hornbill Festival to stay connected and share their varied experiences at the festival with the rest of the world.

With the live telecast set-up, Jio has made the festival accessible to people across the country and celebrate the rich culture and traditions of the festival from the comforts of their own homes!

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