Gangasagar Mela goes LIVE with Jio


Gangasagar Mela goes LIVE with Jio

FEBRUARY 14, 2022
Gangasagar Mela

Every year, 10 lakh pilgrims visit the Sagar Island during Makar Sankranti to take a holy dip or Ganga snaan. However, the current pandemic-stricken scenario prevented many devotees from being a part of the Gangasagar celebrations. Less and less devotees were able to step out of their homes without risking their safety.

Gangasagar Mela took digital possibilities

Just when the Gangasagar devotees felt that they would miss the event, devotion found its way through technology. The organisers of the Mela took to all the digital possibilities to virtualise the event, starting with exploring the platform to host this grand event live and that's when they decided upon JioTV app, an online streaming platform with 600+ live TV channels.

Gangasagar Mela grand event live on JioTV app

The next challenge to overcome was to ensure the live event was broadcast 24*7 lag-free, reaching every devotee across the nation. This is when the committee opted for Jio's 4G network to drive this initiative. Maintaining the data speed was a challenge, to address which the organisers took the help of the Jio Team at West Bengal for initiating preparations for the event a month in advance.

Jio provide seamless network services

To maintain an uninterrupted network during the event, Jio deployed a special task force of 8 from the network team. The team liaisoned with personnel in the administrative office of South 24 Parganas at Alipore, Kolkata, to provide seamless network services over the island during the event. Elaborate on-site branding and kiosks set up across the venue further amplified Jio's initiative to boost awareness of the online broadcast.

The dedicated efforts of Team Jio of West Bengal enabled hundreds of ardent followers have availed Jio’s latest technology and virtually attended the live broadcast of this auspicious Mela. This initiative enabled online darshan of the pious event, thus encouraging remote participation of devotees from the safety of their homes.

At the risk of sounding cliché, must say, ‘necessity is the mother of invention’, and team Jio’s special initiative delivered a true 4G digital experience for devotees at the Gangasagar festival by enabling devotees to participate remotely, thus living up to the promise of a Digital Life!

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