A retail store opens a window of experiences for buyers. Not long ago, product selling depended on customers visiting a store in person and exceptional salesmanship. Today, it has digital elements like interactive signs, a website, social media, and other fun ways of engaging customers.

Customers are also looking for efficiency in the places they shop. This could include seamless checkout, engaging product visuals, or seamless free WiFi connectivity for their phones. If retailers want to keep up with these changing times, a reliable network infrastructure is vital.

With India being the fifth largest global retail destination, transforming retail experiences and adopting a good network infrastructure is not a choice, it’s a need as of the hour.

Why do you need a reliable network infrastructure for your retail stores?

 

A reliable network infrastructure is crucial for retail stores to ensure seamless operations and customer satisfaction. Without a dependable IT system, stores risk facing disruptions, delayed transactions, and poor customer service. Here's why it's indispensable:

• Efficient operations: A well-established network infrastructure streamlines various processes such as real-time inventory management, efficient point-of-sales transactions, and efficient communication across all stores, leading to smoother operations and improved productivity.
• Enhanced customer experience: Network infrastructure creates seamless shopping experiences and fosters loyalty. Solutions like interactive kiosks provide instant access to product information, while smart mirrors offer virtual try-on experiences, allowing customers to make more informed purchasing decisions and enhancing their overall shopping experience.
• Data-driven decision-making: Robust network infrastructure allows retailers to gather and analyze data on customer preferences, market trends, and sales patterns. This data-driven approach empowers informed decision-making, enabling retailers to tailor their offerings, optimize their strategies, and stay ahead of the competition.

Why do you need JioBusiness for your retail store?

 

A modern network infrastructure for retail embraces a large field. It could vary from Cloud-based networks and applications to connectivity and communication solutions. However, when we think of the most crucial solutions, we can segment retail network infrastructure into the following categories:

1. Seamless and secure connectivity
2. All-round customer experience
3. In-store security and surveillance

JioBusiness solutions are tailored to the retail industry, empowering retailers to set up their physical stores with better and modern infrastructure. Take a look at the solutions below:

1. Seamless and secure connectivity

A seamless internet connection is an essential requirement for retail stores to operate. However, retailers need a secure connection with large amounts of customer data, payment invoices, and more confidential data. To address these needs, JioBusiness offers two solutions:

1. Internet Leased Lines (ILL) - ILL is a dedicated, secure and seamless connection that enables retailers to have high-speed symmetric bandwidth. It ensures all applications run smoothly and caters to peak seasonal needs with a 5X burstable bandwidth option. Most importantly, as a dedicated connection, it is a highly secure option for retailers with lower chances of infiltration.


2. Multi-Protocol Label Switching (MPLS) - Retailers can opt for Jio's MPLS VPN for secure, high-speed connectivity for retail network infrastructure, ensuring seamless communication between stores, warehouses, and headquarters. The Virtual Private Network (VPV) allows secure data transfer with the option to regulate and manage network traffic via burstable bandwidth.


2. All-round customer experience

Did you know that 76% of buyers consider ‘experience’ to be a deciding factor at the time of purchase? Building an excellent retail customer experience requires carefully measuring digitalized solutions and user-friendliness. Some must-have retail network infrastructure for customer experience include:

1. Business Wi-Fi - Patchy networks or unreliable connectivity can lead to dissatisfied customers. Instead, JioBusiness offers high-speed business Wi-Fi for retail with speeds up to 1 Gbps, sufficient to manage the high number of footfalls.


2. Intelligent Virtual Assistant (IVA) - To extend a good customer experience, retailers must offer reliable customer support before or after purchasing. Jio’s Haptik IVA helps upgrade customer experience at every stage of a buying journey, from lead generation and conversational commerce to intelligent customer support.




3. In-store security and efficiency

A crucial part of running a retail store is ensuring the safety of customers, employees and products while maintaining the store's efficiency. Hence, retailers need a two-fold solution for surveillance and efficiency offered by JioBusiness:

1. IoT-based security - Retailers can ensure complete store security with IoT-based surveillance solutions like smart CCTV monitoring, which relays real-time information of suspicious activity. Similarly, door/window alarms and IoT-based shop shutters are powered to alert owners in the case of break-ins or unusual patterns.


2. Electric sub-metering - Large retail stores today require insights into their energy consumption. Such insights can help navigate the cost and revenue of different sections, provide data about ideal in-store marketing spots, and make other data-driven decisions. For example, Jio’s smart sensors for energy management provide visibility of calculation and representation of section-based energy usage based on their chosen KPIs.



While these are the essentials when it comes to network infrastructure for retail, a reliable digital partner like JioBusiness also offers additional support based on an enterprise’s requirements.

Take charge of your retail network infrastructure today

 

The traditional retail store was as simple as a room full of products, with executives pushing the products and guiding customers through the store. This is not a feasible option anymore as every product placement, in-store branding, and other minute details require optimization.

Customers expect a seamless experience without facing difficulties in navigating a store, finding a product, trying on clothes or purchasing an item. A reliable network infrastructure ensures that all these sections and services in a store work like a well-oiled machine.

JioBusiness is a one-stop digital partner that enables retailers to transform their store network infrastructure with various cutting-edge solutions. As one of India’s largest and most reliable digital solutions provider, JioBusiness ensures retailers keep up with the digitalizing world with cost-effective solutions.

Looking for more information about your retail network infrastructure? Contact us to transform your retail business today.