Why Rich Messaging is the future of business communications
Why Rich Messaging is the future of business communications
In today’s hyper-connected world, customer engagement has become the new competitive edge. It’s no longer just about having a great product or service; what truly sets businesses apart is how effectively they communicate with their customers. The faster, more convenient, and more relevant the interaction, the stronger the relationship.
Consumers today don’t want to be redirected to apps or wait endlessly on calls. They want to receive updates, make decisions, and act on information instantly. In fact, more than 70% of Indians surveyed said they prefer messaging tools over calling, emailing, or browsing a website.
While SMS remains widely used, its limitations are becoming more apparent in a world that demands richer, more dynamic conversations. This is where Rich Communication Services (RCS) helps businesses take the next leap in communication.
What is RCS?
RCS, or Rich Communication Services, is the next-gen version of SMS. It turns a simple text message into an app-like experience, complete with images, videos, clickable buttons, carousels, and verified branding, all from within the native messaging app. With support for RCS now available on both Android and iOS devices, RCS for business is more accessible than ever.
Why should businesses pay attention to RCS?
Today, as channels like WhatsApp become increasingly saturated, RCS stands out as a high-impact, low-friction alternative. It combines the reach of SMS with the engaging, branded experience of an app, without requiring users to install anything new.
For businesses, this means more traction, higher engagement, and greater visibility, all at a lower cost compared to app development or third-party platforms.
And the momentum is real.
In 2024, RCS interactions in India surged by a massive 850%. By 2029, India alone is expected to generate:
- 21 billion A2P (application-to-person) RCS messages
- $544 million in RCS business messaging revenue
Clearly, this is a channel that’s gaining serious traction, and it’s reshaping the way brands talk to customers.
So, what makes RCS communication so effective?
- Rich, interactive conversations: Share high-quality images, videos, audio clips, GIFs, and more. Use carousels and quick replies to guide users through product options, bookings, or support steps.
- Verified branding: Display your business name, logo, and colors to build trust and reduce the chances of phishing or spam.
- Real-time customer support: With RCS customer support, customers can chat directly with your team or a bot, without jumping to another app or waiting on hold.
- Better insights: Get delivery and read receipts, tap-through rates, and campaign analytics to measure engagement and refine strategy.
- Built for security: End-to-end encryption keeps customer data secure, making it ideal for sensitive sectors like banking and healthcare.
Most importantly, it’s convenient for customers. They don’t need to download anything or create new accounts; it all happens right in their existing messaging app.
JioCX: A smarter RCS messaging provider
If you're ready to explore RCS for business, JioCX is your trusted partner in making it happen at scale.
Here’s what you get with JioCX’s RCS business messaging platform:
- Branded messages with logos, colors, and verified sender info
- Interactive features like “Buy Now,” “Track Order,” or “Get Support” buttons
- Rich media support for immersive, app-like messaging experiences
- Real-time conversations with two-way support built into the message
- Analytics dashboard for actionable insights on customer engagement
Whether you're in retail, BFSI, travel, or any customer-facing industry, JioCX helps your business turn ordinary messages into powerful conversations.
The future of messaging is rich.
Gartner predicts that by 2025, 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience. That future is already here, and it’s rich, real-time, and built around the customer.
RCS business messaging combines the best of SMS and app-like features, giving both businesses and customers what they want: convenience, clarity, and connection. With platforms like JioCX, tapping into the power of RCS, communication has never been easier.
Ready to deliver messages that actually get noticed?
Go beyond plain text and power up your customer conversations with JioCX RCS. Contact us or reach out to us at JioBusiness to know more.
