5G for Media and Entertainment
The internet and OTT streaming services have completely transformed the media and entertainment industry. However, as choices get more varied and customers get more control over what they consume, service providers need to up their game when it comes to platform enablement. Furthermore, the lockdown of 2020-21 has proven without a doubt that even production of entertainment content needs to be enabled such that teams can work remotely on a single project. This is where a robust and secure network takes priority. 5G network shows great promise in solving several issues on both the production and consumption end of media and entertainment.
5G powered media and entertainment use cases
Remote production
Remote production involves filming a scene or a live event at one location and production and dissemination of that content happening at a different location. Normally, a full crew and equipment would be at the site after which the filmed content would be transported in person to a production facility or transmitted via cables to a broadcasting vehicle in case of a live stream. But with remote production, filming is typically done with multiple remotely operated cameras that feed data to the Cloud or a production facility where it is further processed and transmitted. 5G remote production offers the same reliability of cables with the convenience of being wireless. It also has the capability of transmitting data at a faster speed without compressing to maintain higher quality.
Content on demand
Content on demand is one of the most significant developments in media and entertainment over the last few years. As audiences demand superior quality, no buffering, and no outages, the adoption of 5G networks by content creators has become imperative. 5G offers the added advantage of seamless content streaming even in congested areas. Promotions and advertising will also take on a new look as it becomes highly personalized based on the interests, age, location, etc., of the person viewing the content.
Immersive and integrated media
Augmented reality (AR), virtual reality (VR) and the combination of the two called mixed reality are a new and much sought-after form of entertainment. From multiple players at different locations converging on the same online game, to high resolution simulations of racer cars or fighter jets, mixed reality can only deliver when supported on the ultra reliable low latency communication (URLLC) of a 5G network.
Next-gen power streaming
Our next generation will grow up in a world where they know nothing less than high speed, highly reliable connectivity. 5G will bring about new ways in which the younger generation consumes content thereby leading to new and innovative ways of content creation. From holographic imaging, to somatosensory gaming, the next generation of super creators will be able to take things to the next level with 5G.
Insightful resources
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