Application Load Balancer

Layer 7 load balancing with WAF protection

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Overview

Application Load Balancer intelligently balance traffic across your back-end servers ensuring high availability, response times are quick, and users are delivered a consistent experience. With an integrated Web Application Firewall (WAF) that supports the OWASP Top 10 security threats, along with built-in DDoS protection, it allows you to scale with ease and confidence to focus on your business and keep your applications up and accessible.

Pricing

To know more about the SKUs and pricing click below.

Core Features at a Glance 

Dedicated Load Balancer Instances
Instantly deploy ALBs tailored to your application size and traffic patterns.
Virtual IP Assignment
Allocate VIPs for consistent access and resilient failover handling.
Advanced Routing Rules
Customize traffic flow using hostnames, URLs, headers, or content types.
Backend Server Pools
Configure, monitor, and manage backend groups with health checks and auto-healing.
Web Policy Control
Apply rate limits, traffic shaping, and custom filters at the application level.
SSL Offloading
Shift SSL processing from app servers to the load balancer to boost backend efficiency.
Built-in WAF & DDoS Protection
Defend against threats with layered, always-on security.

What You Get

Reliable App Performance
Prevent overloads by routing users to the healthiest and nearest servers.
Centralized Security Controls
Manage SSL, WAF, and DDoS protection from a single dashboard.
Better Infrastructure Efficiency
Free up backend resources with SSL termination and intelligent distribution.
Accelerated App Launches
Use presets and templates to deploy faster without complex configurations.
Lower Costs, Higher ROI
Optimize usage, reduce overprovisioning, and protect uptime, all in one.

Still have questions?

An Application Load Balancer takes incoming traffic and distributes it evenly to one or more backend servers to ensure applications are available and accessible under heavy traffic demand.
Application Load Balancers intelligently send requests to the best-performing servers, taking into consideration latency and spikes in traffic, to provide users with the fastest possible access to applications.
Yes! You can create rules based on URL, header, domain, and other specifications, so that your traffic goes exactly where you want it to go.
SSL Offloading is the process of having the Application Load Balancer handle encryption rather than your servers. This frees up valuable resources on your servers and makes applications far more efficient.
ALB can be opted with a Web Application Firewall (WAF) and DDoS Protection for robust cyber defence.
Yes! You can group servers together, configure health checks, and manage how traffic flows from a single user interface.
Very easy! Even teams with less-than-expert experience can easily deploy and manage ALBs with simple templates and user-friendly controls.

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